BGMI’s GodNixon on Krafton, Battlegrounds Cellular India Group, Android vs. iOS, His New Firm, and Extra
Luv Sharma aka GodNixon is one among India’s hottest Battlegrounds Cellular India (beforehand often called PUBG Cellular) content material creators with over 160 million views and 1.62 million subscribers. Though he is a well-known and influential determine within the Battlegrounds Cellular India neighborhood, he is set his sights past that, revealing to IGN India his new firm.
Not like others which have diversified into esports or expertise administration, Sharma has taken a special strategy. It will not be targeted on the video games enterprise immediately he says. Referred to as Tricksters, it is a agency that concentrates on video manufacturing solely. Nonetheless he shall be working with gaming corporations and counts on Krafton as one among his shoppers.
“We did a couple of movies for Krafton just like the iOS launch video and Instructor’s Day movies,”he says. “I am attempting to make my firm completely on manufacturing, I do not wish to embody gaming in that. I’ll make gaming manufacturing movies nevertheless it will not be a gaming firm with a line-up for esports.”
As for the title itself, it comes from what Sharma is understood for within the Battlegrounds Cellular India neighborhood.
“I am well-known for my methods,” he says. “We wished to name it Trickstars however I like names that sound sharp so Tricksters made sense, similar to Nixon.”
The transfer comes at a time when Krafton has introduced PUBG Cellular again as Battlegrounds Cellular India. Nonetheless Sharma prefers to stay cautious, reminiscing of how robust instances have been when PUBG was banned as that was the predominant sport he performed on his YouTube channel.
“When the sport acquired banned we have been caught on what we should always put,” he says. “We have been solely placing PUBG in any case…I put GTA, Amongst Us and other people have been exhibiting assist. I used to be getting 400K-500K views on these movies. I had a really supportive neighborhood. However that point was arduous for me and different creators.”
He tells me that others diversified with vlogs and non-gaming associated content material to stop any dependency on only one sport.
“Everybody shifted as a result of they knew if this occurred once more, nobody wished an issue,” he says.
GodNixon Earlier than PUBG
That stated, Sharma tells me Tricksters is one thing he wished to do even earlier than he garnered reputation for his gaming movies. In truth it stems again to his days as a graphics designer whereas in class.
“I used to play Conflict Royale, in truth I nonetheless do and after I began enjoying, the neighborhood wanted good GFX artists,” he says. “There have been no good GFX artist in that sport so I acquired onto Twitter and reached out to professional gamers there immediately. I began working for them, I began incomes. First I used to be a graphics designer earlier than gaming and YouTube.”
Whereas he was making logos and graphics for Conflict Royale professionals his mother and father wished him to concentrate on his research as they felt his earnings potential could be restricted. On the time nevertheless, PUBG Cellular hit and on the recommendation of a buddy, he gave Krafton’s battle royale hit a go.
“I used to be in twelfth grade on the time and I used to be enjoying PUBG all day,” he says. “I ended up rating 25 or 30 in Asia for season 3. My Mother took my iPad locked it within the cupboard. Informed me to cease enjoying video games and concentrate on research as a result of twelfth exams have been on the best way. I failed in twelfth. Mother and pa have been very disillusioned however they nonetheless supported me making movies.”
Why GodNixon Would not Play BGMI Competitively
However, his aggressive climb got here to a halt when PUBG Cellular’s guidelines have been modified to ban iPads in aggressive play. Sharma certified for LANs too however stopped since iPads weren’t allowed.
It is an attention-grabbing scenario when you think about that Apple has about 2 p.c of the Indian market although that seems to be altering. And till there’s vital developments on that, India is by and huge Android nation.
Regardless of this, for Sharma, the choice of enjoying Battlegrounds Cellular India on iOS over Android is “110 p.c, any day”. A lot in order that he used to play Battlegrounds Cellular India on a 2017 iPad Professional, however moved over to the brand new M1 model this week.
“It’s extremely simple,” he says. “You may run BGMI easily on Android as properly and there’s no drawback. However you’ll be able to play and document on iOS in a greater approach in comparison with Android. Much less to no lag whereas recording.”
Krafton Is Paying Consideration to BGMI Glitches
The dialog shifts to Krafton itself. After its latest IPO and spending spree in India, it has additionally teamed up with Indian producer Adi Shankar for an animated present primarily based on PUBG.
Nonetheless, the corporate hasn’t misplaced its contact with the neighborhood or creators like Sharma, giving them early entry to patches, weapons, and maps to check and supply suggestions, which he says Krafton acts on.
“They really care, after I used to place suggestions and methods movies a 12 months in the past, I would put glitches as properly,” he says. “Every time I put a glitch, say at the moment, it could be mounted tomorrow. They’re paying consideration.”
And talking of Battlegrounds Cellular India (or any sport with a component of randomness in its monetisation), one of many typical options on Sharma’s channel are crate opening movies.
In these he’d spend in-game forex opening up loot packing containers to see what gear he’d get. We needed to ask if he truly spent his personal cash or does the writer fund such endeavours.
“Every time a brand new pores and skin comes out, each content material creator and streamer opens that crate and spending 1000s of {dollars} to get one pores and skin,” he says. “I spent 80,000 UC on the pores and skin I am utilizing on my character. Lots of people do this. And sure, I exploit my very own cash.”
80,000 UC or Unknown Money because it’s recognized in Battlegrounds Cellular India is roughly about Rs. 75,000. For comparability’s sake, that works out to a price of an honest gaming laptop computer or a PS5 and about 5 to 6 video games. To Sharma, it a needed expense.
“It is sensible at any time when we do this, folks come and watch we get retention and engagement,” he says. “Completely value it.”
Creator Burnout
As for the sport itself, Sharma performs Battlegrounds Cellular India about 15 to 18 hours a day for his channel. Since he would not hassle with rating up or enjoying competitively he is often doing it “for enjoyable or content material”.
Nonetheless, we needed to ask if such excessive playtimes has led to burnout of any form as we’re seeing in different international locations which have had its main younger creators burn out on account of what basically is a self-imposed crunch tradition?
Sharma thinks in any other case. He remembers a time he did not put a video up for a month. Naturally he was bombarded with calls for on social media from followers desirous to see a brand new video up as quickly as doable.
“That is comprehensible they count on that jaldi jaldi aate movies (they need movies quick),” he says. “However there isn’t any anxiousness, no stress. I do know my supporters, after I put up a narrative on Instagram saying a brand new video was on the best way they have been keen to attend.”
The video in query, ‘Battleground Cellular India The New Hope’ took time to hit due to the way it was made. It is basically an animated fan trailer.
“15 days to render in Blender, 15 days to make,” he says.
The BGMI India Group
Though the Battlegrounds Cellular India neighborhood was largely appreciative of his efforts, we needed to ask the way it influences his work.
“They love my suggestions and methods movies and preserve asking for them. If I cease placing suggestions and methods for one month, they preserve DMing me on each social media, commenting on my previous movies to deliver them again,” he says.
Nonetheless he does really feel that there is a poisonous part of it too.
“There’s one other a part of it that’s completely depending on the aggressive side of the sport,” he says. “Every time there’s a match happening, they’ll supporting a group that is successful ‘OP OP’ they’re going to say, when the group begins dropping they begin spamming hate within the chat. Regardless of this darkish facet, the neighborhood on the entire is superb.”
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